Heal Without Limits
Campaign Overview
In Fall 2025, the State of Washington Collegiate Recovery Support Initiative (SWCRSI) launched a media campaign centered on connection, dignity, purpose, and welcoming community. The campaign design approach pairs bold structure with the lived experience of recovery to directly challenge stigma and give a sense of hope and belonging. Students in recovery are not just accepted on campus; they are welcomed and celebrated—just like any other student group.
These media work toward dismantling barriers to education and rewriting stigma-based narratives. Their design is inspired by the nascent findings of the 1978 Rat Park experiments and current insights from lived experience. The campaign highlights the importance of connection in engaging social environments and the meaningful opportunities available on a college campus, which can further the recovery process. The images and text embrace dignity and autonomy by meeting people in recovery where they are, without judgment.
Why this matters
The message is straight up: When community, compassion, and practical supports are combined with access to education, recovery AND academic success are possible.
Heal Without Limits Design: Two Approaches
The campaign design combines two juxtaposed approaches to create contrasting visual representations. The stability of campus supports is paired with the complexity of lived experience to emphasize how stigma isolates and connection heals.
- Brutalism: The design philosophy is clear, strong, and intentional. It uses grids, bold typography, and high contrast to effectively portray the stability and structure of harm reduction and recovery supports on campus.
- Graffiti: The campaign is unapologetic and human. It centers on people who have been unseen and unheard. Like lived experience and recovery, it is messy and real. The design is inspired by graffiti, using layered textures and raw composition to depict a direct response to stigma one of disruption, resistance, endurance, and hope.